Barack Obama Promised A New Kind Of Politics, But Played The Same Old Game

In another Word document, one of the team spells out how automation can work so one person can be many personas:

Using the assigned social media accounts we can automate the posting of content that is relevant to the persona.  In this case there are specific social media strategy website RSS feeds we can subscribe to and then repost content on twitter with the appropriat­e hashtags.  In fact using hashtags and gaming some location based check-in services we can make it appear as if a persona was actually at a conference and introduce himself/he­rself to key individual­s as part of the exercise, as one example.  There are a variety of social media tricks we can use to add a level of realness to all fictitious personas

It goes far beyond the mere ability for a government stooge, corporatio­n or PR firm to hire people to post on sites like this one. They're talking about creating  the illusion of consensus. And consensus is a powerful persuader. What has more effect, one guy saying BP isn't at fault, or 20 people saying it? For the weakminded­, the number can make all the difference­.
About Barack Obama 2012
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