FYI:
As I wrote yesterday , there is a leaked email that has gotten surprisingly little attention around here. It's the one where Aaron Barr discusses his intention to post at Daily Kos - presumably something negative about Anonymous, the hacking group. But that's not the email I'm talking about here.
As I also mentioned yesterday, in some of the emails, HB Gary people are talking about creating "personas", what we would call sockpuppets. This is not new. PR firms have been using fake "people" to promote products and other things for a while now, both online and even in bars and coffee houses.
But for a defense contractor with ties to the federal government, Hunton & Williams, DOD, NSA, and the CIA - whose enemies are labor unions, progressive organizations, journalists, and progressive bloggers, a persona apparently goes far beyond creating a mere sockpuppet.
According to an embedded MS Word document found in one of the HB Gary emails, it involvescreating an army of sockpuppets, with sophisticated "persona management" software that allows a small team of only a few people to appear to be many, while keeping the personas from accidentally cross-contaminating each other. Then, to top it off, the team can actually automate some functions so one persona can appear to be an entire Brooks Brothers riot online.
In another Word document, one of the team spells out how automation can work so one person can be many personas:
Using the assigned social media accounts we can automate the posting of content that is relevant to the persona. In this case there are specific social media strategy website RSS feeds we can subscribe to and then repost content on twitter with the appropriate hashtags. In fact using hashtags and gaming some location based check-in services we can make it appear as if a persona was actually at a conference and introduce himself/herself to key individuals as part of the exercise, as one example. There are a variety of social media tricks we can use to add a level of realness to all fictitious personas
It goes far beyond the mere ability for a government stooge, corporatio
n or PR firm to hire people to post on sites like this one. They are talking about creating the illusion of consensus. And consensus is a powerful persuader. What has more effect, one guy saying BP is not at fault? Or 20 people saying it? For the weak minded, the number can make all the difference
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The rest of the story here.Read the Article at HuffingtonPost
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