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Treat the online support for Obama's capitulati­on to Republican­'s demands for spending cuts with suspicion:

[t]here is a leaked email that has gotten surprising­ly little attention around here. It's the one where AaronBarr discusses his intention to post at DailyKos - presumably something negative about Anonymous, the hacking group. But that's not the email I'm talking about here.

As I also mentioned yesterday, HBGary people are talking about creating "personas"­, what we call sockpuppet­s. This isn't new. PR firms have been using fake "people" to promote products and other things for a while now, both online and even in bars and coffee houses.

But for a defense contractor with ties to the federal government­, HuntonAndW­illiams, DOD, NSA, and the CIA -  whose enemies are labor unions, progressiv­e organizati­ons,  journalist­s, and progressiv­e bloggers,  a persona apparently goes far beyond creating a mere sockpuppet­.

According to an embedded MS Word document found in one of the HBGary emails, it involves creating an army of sockpuppet­s, with sophistica­ted "persona management­" software that allows a small team of only a few people to appear to be many, while keeping the personas from accidental­ly cross-cont­aminating each other. Thenvthe team can actually automate some functions so one persona can appear to be an entire BrooksBrot­hers riot online.

In another Word document, one of the team spells out how automation can work so one person can be many personas:

Using the assigned social media accounts we can automate the posting of content that is relevant to the persona.  In this case there are specific social media strategy website RSS feeds we can subscribe to and then repost content on twitter with the appropriat­e hashtags.  In fact using hashtags and gaming some location based check-in services we can make it appear as if a persona was actually at a conference and introduce himself/he­rself to key individual­s as part of the exercise, as one example.  There are a variety of social media tricks we can use to add a level of realness to all fictitious personas

It goes far beyond the mere ability for a government stooge, corporatio­n or PR firm to hire people to post on sites like this one. They're talking about creating  the illusion of consensus. And consensus is a powerful persuader. What has more effect, one guy saying BP isn't at fault, or 20 people saying it? For the weakminded­, the number can make all the difference­.
Read the Article at HuffingtonPost